Case Study - Icebreaker and Chalkboard Features

Ubuntoo is a startup founded by former CocaCola executives who want to make a positive change in the world. It is a platform for finding sustainable environmental solutions, and their initial focus is primarily ending plastic pollution.

This was a very rewarding client to work with because of their noble mission. They brought me on board to help with UI design and visual design as the platform had already been built out for the most part by their development partner Oneture, but they needed it to look more consistent, modern, and clean as well as responsive.

MY ROLE
  • UI Design
  • Visual Design
  • CSS
OBJECTIVES
  • Establish a style guide and consisent branding / visual design across platform
  • Improve layout of various pages and ensure pages would display properly on mobile (responsive)
  • Design new pages including user profile, payment, news, and membership options
  • Assist with launch of initial platform
KEY RESULTS
  • Helped platform successfully launch in 2019
  • 750+ partners have joined including key partners and major brands like CocaCola and Clorox
  • 1500+ sustainability solutions for ending plastic on the platform (10X increase since beta)

BRANDING

ENSURING RESPONSIVE DESIGN

I used a standard 12-column responsive layout on the pages to ensure pages would properly conform to tablet and mobile sized screens.

The following section showcases final mockups after a few rounds of changes. After designs were approved I helped the development team with the specific CSS attributes to implement the design as closely as possible (this was also defined in the style guide). The client was a pleasure to work with.

MOCKUPS