Blake Williford // Designer + Creative Technologist

Health Checkup AppPreemptiveAI is a Seattle-based health tech startup focused on the growing RPM (Remote Patient
                        Monitoring) market. With a simple daily blood pulse check up on your smartphone, PreemptiveAI is
                        able to assess overall health, biological age, and health risks, and can communicate that risk
                        to both the patient and their provider. In this way they are carving out a more proactive
                        (preemptive!) approach to healthcare.

MY ROLE

UX Design
UI Design
Product Design
Prototyping (Figma + HTML/CSS/JS)
Illustration

ACCOMPLISHMENTS

Led UX / UI design for a revamp of native app.
Custom vector illustrations and animations to make a highly simple and intuitive UX
Design work has helped company find 2 new partners (Optimize health and Evidation).
Significantly increased adoption and retention in the app.

                PROBLEM
                How can we deliver a trustworthy, simple, and intuitive user experience for daily measurements that motivates seniors to take readings everyday?
              

OLD DESIGNThe initial design from the CTO was largely a proof-of-concept that got the functionality there. It was also
                        used to gain more insights into how to make the measuring experience as intuitive as possible.
                    

InsightsFrom informal usability testing with many participants and discussion with internal stakeholders, the following insights were already clear prior to me joining the project:

Onboarding needs to be more informative and educationalEnd users need to understand the value the app provides and why it's important to take readings everyday.
Reading experience needs to be more intuitive and robustWe need to use higher quality illustrations and animations to help convey how to properly take readings in the app.
                        
It also needs to be more robust and provide more feedback to the user.
Patients need to view their health insightsTo help motivate daily readings, patients need to periodically view their health insights and trends.

EXPLORING NEW VISUAL DESIGN DIRECTIONSInitially I wanted to explore visual design directions that more warm and inviting. Rounded corners and muted colors communicate calmness and trust.
                    

BRAND AND DESIGN SYSTEMWe decided to keep the brand as neutral as possible to allow for easy integration with many
                        different partners and to keep the brand professional and polished.

ILLUSTRATION AND ANIMATIONI created a series of illustrations and animations to help convey how to properly take readings in the app. The audience being mostly seniors, I wanted to make the process as simple and intuitive as possible.